This Girl Can relaunch
Posted: Thu, 27 Sep 2018 22:10
October will see the launch of the latest phase of This Girl Can.
This Girl Can was created to tackle a gender gap in physical activity by helping women manage the emotional barriers that, research told us, were stopping so many taking part. These barriers related to appearance, ability, conflicting priorities and the fear of judgement. To overcome this the campaign showcased and celebrated determined everyday women who had found a way to build activity into their lives. Nationally This Girl Can has become a movement that's encouraged 2.9 million women to become more active.
The next phase will not only support the existing community, but aims to connect with women aged 14-60 who tend to be inactive or less active, especially those from low income backgrounds, BAME communities and teenagers.
Sport England will be sharing authentic stories of women who've found ways of getting active that's right for them and their lives and how they've achieved this and will be creating content that can be shared on social and digital channels, providing inspiration and ideas that encourages inactive women to get active in ways that defy conventional thinking about exercise. The aim is to build their confidence and fitness, ultimately encouraging them to engage with the sports and exercise sector.
What you can do: Partners are encouraged to establish local This Girl Can activities. A TGC activation should be targeted at getting inactive women active, so must be an accessible format with knowledgeable and welcoming activators that encourage beginners or those who haven't taken part in a while in a friendly and unintimidating atmosphere.
You can sign up as a supporter here to find all the brand guidelines and toolkits. This includes access to photography and branding to make your own promotional materials (see create your own poster and free photography library sections).
We would really like to hear more about the work you are planning - please get in touch to let us know.