This Girl Can returns with new campaign

Posted: Mon, 14 Sep 2020 12:37

This Girl Can returns with new campaign

Aimed at reducing the gender gap in activity levels, the new campaign focuses on inspiring women to get active in the way that suits them- there is no 'new normal'.

Sport England's award-winning This Girl Can campaign returns today with an updated campaign celebrating the inventive ways women have stayed active during the pandemic.

Not everyone has felt able to do so since the coronavirus (Covid-19) crisis hit though, with the pandemic creating further physical, financial and time barriers to getting active, leading to increased anxieties in some.

So, as ever, This Girl Can is aiming to inspire other women to get active by using real-life stories of how, even in the toughest of times, women have still fitted activity into their lives.

New advert

The campaign has been kick started with a new video which features women from the original 'Me Again' campaign, as well as some new faces, and shows them fitting activity into their owns lives, in their own way, in their own time.

This Girl Can- Me Again, Again (NEW VIDEO)

"At the beginning of lockdown there was a sense there was a right way to do it. A feeling like we should all be starting new hobbies and getting very fit," said Kate Dale, our campaign lead for This Girl Can.

"But the reality for a lot of women is that we have more demands on our time, and more financial and mental wellbeing challenges.

"We're back with This Girl Can celebrating the fact that there's no right way to get active – there never was. Just like there's no right way to do lockdown.

"We're celebrating all the women getting active in the ways that work for them, no matter what life throws in their way. Saying it's OK to do it when you want, how you want.

"The pandemic has given many of us a renewed appreciation for the benefits of mental and physical health, and we hope the film will inspire other women to want to feel that joy of moving, whether they're jogging with their kids, squeezing in a HIIT (high-intensity interval training) session in between meetings, or trying to walk instead of get the bus to get their steps up."

How you can get involved:

Join the Supporters Hub- Find everything you need to understand the campaign and to activate it in your local area here

New and improved activity finder- the improved finder now provides accessible ways to get active, sorted by location

This Girl Can fitness classes- Keep an eye out for the pilot launch of a new set of online classes

New school resources- coming soon!

#BeActive nationwide workout on Sat 26 September at 18:00 in partnership with ukactive- Streamed live on Instagram, join in by following @GBweekofsport or search #BeActive across social media

Tags: Sport England, ThisGirlCan, new campaign, this girl can