New tools to improve sector's digital marketing skills
Posted: Wed, 23 Jun 2021 12:03
Free digital marketing training is being made available to the sport and physical activity sector as Sport England look to encourage more people to play sport and be active.
Their Digital Marketing Hub will be delivered by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) using learning content provided by a consortium of partners.
It's the result of a collaboration between Sport England and CIMSPA and has been developed using £450,000 of National Lottery funding.
The idea for the hub came as a response to findings highlighting a significant digital skills gap within the sector and it'll include online courses, webinars and resources with the aim of helping people and organisations delivering sport and physical activity to improve their skills.
It'll explore how digital marketing can be used to re-engage people with sport and activity, but also how to reach new audiences, how to apply insight, measure the effectiveness of marketing and improve skills across a variety of digital platform.